...a discussion in school today:
"Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper?"
I thought it was a French guy and 300%, but my point stands, that is; If you give people the opportunity to appreciate good things, they will rise to the occasion. Don't underestimate your audience. Thankyouverymuch.